5 Ways Website Monitoring with PDF Editors, Conversion Rate Reporters, and Other Tools Benefits Your Business

Your website may have more potential than you’re allowing it. If you’re not mining your site for data and using that information to optimize performance, then now is the time to start. According to Fit Small Business, about 20% of businesses say low traffic on their website is their main website issue. Low traffic can be a sign of ineffective marketing, but it also may be due to a poorly performing website. Website monitoring with tools like encrypted PDFs, PDF editors, and marketing performance reports can help you understand why certain rates are low and how to edit to address those shortcomings. This article from the Jackson County Chamber of Commerce will present several ways your website can work for you to improve overall performance.

1. Provides a Picture of Your Site's Current Performance

It is difficult to improve your website's performance if you don't know where you are starting. Monitoring metrics, such as how long customers stay on your site and your conversion rate, can give you an idea of what you need to improve.

Measuring how long visitors stay on your site gives you an idea of how compelling your content is. If visitors are leaving quickly, then you probably need to modify your content strategy.  

Your conversion rate provides insight into how often customers are taking an action you want them to take, such as making a purchase or submitting a form. If your conversion rate is low, you need to research why and make some adjustments.

2. Improves the User Experience

Monitoring your website provides insights into where the user experience may not be as good as it needs to be. The number one complaint customers have about websites is that they take too long to load. If your site is loading slowly, speeding it up is a good way to improve the user experience. 

Another common complaint is confusing navigation. If customers can't figure out how to get to the information they want, they may abandon your site. Make sure your site has a user-friendly design. Finally, make sure all the links on your site work. It is very frustrating for users when they click a link only to end up on an error page. You can use automated tools to check for broken links.

3. Encrypted PDFs and PDF Editors Protect Your Customers

A data breach can ruin your company's reputation and put your customers’ data at risk, explains WebDew. Monitoring your website for suspicious activity can help prevent data breaches. 

Another step you can take is to use PDF files. You can easily encrypt and password-protect PDF files to limit access to only the people who should have it. You can also lock PDF files to prevent unauthorized users from inserting malicious content or making unwanted changes. Authorized users can make changes to drawings and documents with a PDF editor online. To use the editor, upload the file online, make your changes, and then download the new file for sharing.

4. Improves Marketing Campaigns

Monitoring your website can help you gauge how well your digital marketing campaigns are working, explains Smart Insights. You can use the data from your site to determine which visitors are clicking on which ads, which advertising campaigns are bringing visitors to your site, what those visitors are clicking on when they get there, and how often those visitors make a purchase or take some other action. 

5. Reduces Downtime

Downtime can be very costly for any business. Most people who visit a website for the first time only to find that it is down won't come back. Additionally, you may lose existing customers if they start to doubt the reliability of your site. Monitoring your site can help you spot problems and fix them quickly.

Use Data to Improve

Your website should be a boon to your business, but if it’s operating slowly or if pages are down, it can really hurt your numbers. Website monitoring can help your business in a variety of ways. Through effective monitoring, you can spot and fix problems before they become bigger problems. And having a better understanding of who your customers are and what they are looking for can help you to better tailor your website - and your services - to meet their needs. Although it may take some time and effort, mining your website’s data with tools like secure PDFs, PDF editors, and conversion rate reporters will give you lots of helpful information that can help you continue to improve your business.